Those strange-looking shape-filled squares you’ve been seeing lately may not look like much, but they are very likely the next big thing in marketing and branding for U.S. businesses. With a simple snap of a smartphone, that unassuming graphic sends valuable information instantly to potential customers, which for some businesses can mean the difference between a sale or a walk-away.
“It’s growing very rapidly,” comments Mike Wehrs in an article on Newsobserver.com. Wehrs is the president of Scanbuy, a New York QR code development and management company that produces one of the most popular codes: ScanLife. “It’s not something where you’d say people don’t know what’s going on, but it’s not 100 percent out there yet either.”
But whether or not people don’t know about these codes yet, they definitely will in the near future. According to the article, Scanbuy data shows QR code generation and usage has increased by 700 percent since January 2009 with the number of scans in the United States increasing from around 1,000 a day to more than 35,000 a day. That’s an awful lot of people clicking their smartphones for more information. But it seems that’s what people want nowadays.
Consumers crave information. They’re devouring online reviews and product descriptions before even stepping foot in a store. And they want even more. Latitude, a Massachusetts consulting firm that researches how new information and communications technologies can be used to improve consumer experiences, discovered in a 2010 study of food shoppers that 56 percent of shoppers wanted more product information, such as food origins and ingredients, from the stores they frequent, and 30 percent of the respondents wanted that information delivered to their mobile phone.